Designing and naming a mascot for Manchester-based charity Prevent Breast Cancer led to the creation of BooBee.

Designed using strapless and strappy bras and very much a fitting icon for the area, this snazzy, pink queen has been buzzing about Manchester since her inception in 2019. She’s grown quite a busy hive in her two short years and through campaigning and amazing events, has helped spread the words of Prevent Breast Cancer: Predict, Prevent, Protect.

We were delighted to be tasked with first creating the logo, name and brand for this brilliant charity mascot. Followed by brand guidelines, ad campaigns, brochures, product packaging, clothing design, stationery and the wrap for Manchester’s most eye-catching double decker bus!